Pure-Le Natural

“We are absolutely obsessed with creating the highest quality products. With unmatched potency, consistency and purity. That’s the care we’ve taken for over 100 years, through four generations, and the care we will continue to take.”

Pure-lē Natural develops herbal health products and nutritional supplements with the highest quality, science-based active ingredients in targeted formulas to support a healthy lifestyle. Their history dates back to 1888, when Dr. Max Thuna, a Master Herbalist from Austria, started a retail herbal outlet in New York, which evolved to 25 herbal stores across Canada. His son Jack started a door-to-door herbal products company and a herbal clinic in Montreal, as well as The Emerson College of Herbology. In the 1960s and 70s, his son Al (Max's grandson) first started a vitamin and herbal manufacturing company with his brother, and then a health store and a herbal wholesale import business in Toronto with his wife, and then they sold the retail store and went back into herbal manufacturing as well as and distribution when they founded Pure-lē Natural in the 1980s.